By Paul Palella – Director, Brisbane Buyers’ Agency
Holland Park West, just 8km south of Brisbane’s CBD, is gaining increasing attention from both property investors and families considering building their dream home. With strong capital growth, stable rental performance, and a lifestyle that balances convenience with greenery, this suburb is quickly positioning itself as one of Brisbane’s most promising inner-south locations. The question is: does it make sense to invest in an existing property for rental income, or buy an entry-level home, knock it down, and build new?
Capital Growth in Holland Park West
Over the past decade, Holland Park West has proven itself a strong growth performer. In July 2016, the median house value was $689,645, climbing to $1.399M by July 2025 — more than doubling in less than 10 years. Even through market corrections in 2019 and 2023, values rebounded sharply, highlighting the suburb’s resilience.
Table 1: Median House Values – Holland Park West
|
Year |
Median House Value (Entry Level Home 3 bed,1 bath) |
|
2016 |
$689,645 |
|
2020 |
$754,359 |
|
2022 |
$1.191M |
|
2023 |
$1.103M |
|
2025 |
$1.399M |
Source: CoreLogic RP Data 2016–2025
Rental Market Performance
For investors, rental demand in Holland Park West is robust.
- Median house rent: $690/week (July 2025)
- Gross yield: 3.0% for houses
- Annual rental growth: 6.2% over the past year
- Days on market: Around 26 days, indicating strong tenant interest
Table 2: Holland Park West Rental Snapshot – July 2025
|
Metric |
Value |
|
Median Rent |
$690/week |
|
Gross Rental Yield |
3.0% |
|
Days on Market |
26 days |
Source: CoreLogic RP Data, 2025
This shows that while Holland Park West may not deliver the highest yields, investors can rely on stable occupancy and consistent demand from family tenants.
Lifestyle and Location Appeal
Holland Park West offers more than numbers — its lifestyle appeal is a key driver of demand.
- Connectivity: Just 8km from the CBD, with easy access via the Pacific Motorway and Logan Road. Public transport links are excellent, with busways connecting commuters directly to the city.
- Green Space: The suburb spans 2.8 square kilometres, with 14 parks covering 6.1% of the area.
- Education: Families are drawn to the area’s access to Cavendish Road State High, Holland Park State School, and nearby private options including Loreto College and Villanova College.
- Demographics: 47.5% of households are couples with children, and incomes are high — 26.6% of households earn more than $182,000 annually, well above the Brisbane average.
This combination of proximity, education, and lifestyle makes Holland Park West highly desirable for both investors and future homeowners.
Buy, Knock Down and Build: A Prestige Play
While traditional investors may prefer the security of buying and holding, Holland Park West also offers a compelling opportunity for those willing to take a more ambitious approach: purchasing an entry-level three-bedroom, one-bathroom home on a ~600m² block, knocking it down, and replacing it with a prestige 380m² family residence.
- Entry-level 3 bed, 1 bath house: Around $1.25M in 2025
- Build cost (380m² @ $2,700/m²): $1.026M
- Allowances for landscaping & external works: $70,000
- Total project cost: Approximately $2.346M
David Farrer, Director of Sales and Business Development at McCarthy Homes, provides valuable insights into current construction costs: “Currently, construction costs on a (turnkey) build with a typical size of 380m² would be approximately $2,700 per m². Such a price would encompass premium finishes and is based on a relatively flat site “.
Comparable prestige homes in Holland Park West are already commanding upwards of $2.5M in 2025. This suggests that buyers who pursue a knockdown-rebuild strategy could achieve instant equity uplift, alongside the lifestyle benefits of a brand-new, architecturally designed home.
Table 3: Buy and Build Scenario – Holland Park West (2025)
|
Component |
Cost |
|
Entry-Level House (3 bed, 1 bath) |
$1.25M |
|
Build Cost (380m² @ $2,700/m²) |
$1.026M |
|
Landscaping & External Works |
$70,000 |
|
Total Project Cost |
$2.346M |
The numbers stack up for buyers willing to take this path with a profit margin of $150,000+
Is Holland Park West an Emerging Suburb of Brisbane?
Yes — Holland Park West is emerging as a suburb of choice for both investors and owner-builders. Investors benefit from strong capital growth and reliable rental demand, while families and prestige buyers can secure long-term value by undertaking knockdown-rebuild projects.
Maximising Opportunity in Holland Park West
Holland Park West is no longer just a “solid performer” — it is rapidly becoming one of Brisbane’s most strategic inner-south suburbs. For investors, it offers stability and proven growth. For those prepared to buy an entry-level home, knock it down, and build a prestige residence, the opportunity lies in both lifestyle and equity creation.
As Buyers’ Agents Holland Park and Holland Park West, we see Holland Park West as a suburb where smart strategies deliver long-term rewards. Whether your focus is investment returns or building a dream home, Holland Park West deserves a place on your shortlist.
Data disclaimer: Sale prices, rental yields, and median values have been sourced and calculated using figures from CoreLogic RP Data (2016–2025). Always consult your financial advisor or property strategist for personalised investment advice.
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📞 Call Paul Palella directly on 0409 499 034
📧 Email: paul@brisbanebuyersagency.com.au